For Striping and Pavement Owners Who Want To Grow

Can Your Striping Company
Survive Without You?

Every bid, call, and invoice still runs through you, and you want your time back so you can work ON your striping business.

I have helped 25+ business owners get out of the operator seat and into the OWNER'S SEAT.

Apply for Coaching

Under $200K or just getting started? Join the Pavement Growth Lab →

Start Where You Are

Three Ways In.

Free · Any Stage

Watch And Learn

200+ videos on sales, pricing, hiring, and operations. Start on your own, at your own pace.

Watch on YouTube

$49/Month · Getting Started To $1M

Join The Lab

For any pavement business under $1M. Under $200K, or still thinking about getting started? This is the way to go. Weekly group calls with Cam and owners a step ahead of you.

Join on Skool

By Application · $200K+

Work 1-on-1 With Cam

My proven coaching system, built around your business. Weekly calls, direct access, backed by two guarantees.

2 spots open right now

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Not sure which one fits? Take the 2-minute assessment →

Real owners have gotten out of the operator seat.
Do you want to be next?

Louisiana

4.7x Revenue

$235K to $1.1M in 18 months.

Went from 1 employee to 8 and stepped out of the operator seat.

British Columbia

2x Revenue

Revenue nearly doubled to $340K.

Done with 50% gross margin in first season of coaching. On pace for $600K+ in season two.

Alabama

2.7x Revenue

$150K to $410K in 9 months.

On pace for $500K. First sales hire onboarded, deposits on every job.

Tennessee

1 → 4 Hires

Solo to four employees in 4 months.

$155K in quotes within a month of starting, quoting at 60% margin.

Georgia

$74K Profit

Found $74K a year in hidden profit.

Rebuilt job costing, uncovered $90K of work sold under 30% margin, and raised prices 10% to recover $74K a year at the same volume.

Washington

2x Revenue

Doubled revenue in one year.

Doubled revenue in his first year of coaching. Paid off his truck and sealcoat equipment and now owns everything outright.

Results as reported by clients on recorded coaching calls. Locations shown; company names withheld for privacy.

How do we grow your business to $1M and beyond?

Your business runs on 6 lanes. Together, we'll make sure you're scaling PROFITABLY, working on the right things at the right time.

What would we work on in YOUR business? Click your revenue here!

PICK A LANE · PICK YOUR STAGE

    Apply for Coaching

    The Stripe It Method focuses on solving "The Big 3" problems that companies under $1M face:

    Dropping prices to win jobs.

    Every bid turns into a race to the bottom, and your margins pay for it.

    Which lane do we tackle this in together?

    SalesFinance

    Can't find good people.

    So you're still on the line truck, because nobody else can be trusted with it.

    Which lane do we tackle this in together?

    Recruiting & HiringMarketing

    No time to work ON the business.

    Bids, crews and invoices eat the day, and growth waits for slow season.

    Which lane do we tackle this in together?

    OperationsLeadership

    Is business coaching right for me
    to grow and scale my business?

    Investment into business coaching is a big commitment. Here's how you can tell if it's a fit for you right now:

    You're A Fit If

    • You're doing $200K or more and feeling the ceiling
    • You do line striping, sealcoating, or asphalt repair full-time
    • You want to build systems so the business runs without you in the field every day
    • You're ready to hire beyond friends and family
    • You want to make decisions from data, not gut feel
    • You can handle honest feedback, not just encouragement

    Not A Fit If

    • You just started and have little to no revenue
    • This is part-time or a side hustle
    • You want someone to agree with everything you do
    • You're not willing to invest in your own growth
    • You want a magic formula, not a real process
    Cam Roberts beside one of his line striping trucks

    Who Cam Is

    Coached by an owner
    who's still in it with you.

    Cam Roberts started his pavement maintenance and line striping company in 2018: started solo in a minivan, painting parking lots part-time. Full-time by 2019. Today he has sold $10M+ in projects and still runs the company. Not theory from someone who has never run a crew. Just what works in the field.

    He hosts Stripe It Like It's Hot, the largest line striping podcast in existence, runs the Pavement Growth Lab on Skool, and coaches a handful of owners 1-on-1, 25+ and counting.

    $10M+
    In Projects Sold by Cam
    25+
    Owners Coached
    2018
    Started Solo in a Minivan
    More About Cam → Apply for Coaching

    What Owners Say After Coaching.

    I used to think that running a successful line striping business depended on my skill set and capabilities on site. Cam helped me realize how critical the other 90% of my business is. With his guidance, I was able to turn what was essentially a hobby business into a business that replaced my recently stay-at-home wife's income.

    Sherif, Quality Line Striping, New Jersey

    I can remember the day I met you. It was me and Ben, a raggedy truck, a raggedy trailer and two machines, and I'm like, I'm going bankrupt tomorrow. Now I wake up every single morning so thankful to be where I'm at. I correlate all my success to your coaching.

    Chase, Supreme Striping, Louisiana
    2 Coaching Spots Currently Available

    Ready To Stop Winging It?

    One application. One call to see if we're the right fit. If we are, we get to work. If we're not, I'll tell you honestly and point you somewhere that can help.

    Apply for Coaching

    The Community

    Getting Started,
    Or Growing To $1M?

    The Skool community for line striping and pavement business owners. Connect with other owners, get your questions answered by people who've been there, and join weekly group coaching calls with Cam.

    Any pavement business under $1M is welcome. If you're under $200K, or still thinking about getting started, this is the way to go.

    Learn About the Community

    Pavement Growth Lab

    • Full access to the Pavement Growth Lab community on Skool
    • Weekly live group coaching calls with Cam Roberts
    • Discussion threads, resources, and shared playbooks from working pavement business owners
    • Cancel anytime, no long-term commitment
    $49
    per month, cancel anytime
    Join the Community on Skool

    Free Resources

    Start Learning
    For Free.

    The Podcast

    Stripe It Like It's Hot

    The largest line-striping-specific podcast in existence. Sales, hiring, pricing, and operations, straight from operators in the field.

    Listen to the Podcast →

    The Newsletter

    The Business Binder

    Free articles on the six lanes: sales, marketing, hiring, operations, finance, and leadership, written for pavement business owners.

    Read the Articles →